Sr Marketing Mgr at Consumers Energy in JACKSON, MI

Consumers Energy is Michigan's largest energy provider, providing natural gas and/or electricity to 6.8 million of the state's 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7.

Location: This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday and may be assigned to any Consumers Energy Service Center located throughout Michigan's lower Peninsula. The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify).

GENERAL SUMMARY OF JOB RESPONSIBILITIES

The Senior Marketing Manager is responsible for developing the Marketing Strategies required to achieve business goals such as margin, MW savings, and customer enrollments. The incumbent will work collaboratively with the Product Owners (Program Managers) in using research, analytics, customer journey maps, and other tools to develop the go to market strategy required to achieve our business goals. Define marketing objectives necessary to meet business outcomes, establish funding requirements, and understand product budgets in order to direct effective customer-centric campaign strategies that deliver against business targets across channels. Partner with the Product Teams and engage Experience Design, Sales, Corporate Communications, Legal, 3rd party agencies, and various external teams.

ESSENTIAL DUTIES & RESPONSIBILITIES

Partner with product owner, sales team, and experience design team to design the optimal customer experience with the product and company that achieve business goals
Influence product positioning by assessing the competitive landscape, understand product features, and define the products differentiated value propositions. Participate in the development of product attributes and pricing
Plan, organize and lead go-to-market strategies including an engagement and channel strategy as well as campaign management. Develop a measurement strategy to determine marketing attribution and conversion targets, ensuring an optimal marketing return on investment is met
Other duties as assigned or may be necessary

KNOWLEDGE, SKILLS & ABILITIES

Ability to assess complex market landscape and create focused, integrated marketing strategies, and implement plans with a proven track record of success
Strong analytical and communication skills to build compelling business cases and assist with analysis of all marketing campaigns in order to win internal support for marketing initiatives
Ability to coordinate efforts cross-functionally to achieve positive results
Program/project management skills
Knowledgeable in product marketing, creative/content development, media buying processes, and marketing return on investment analysis
Experienced in "Customer stratification" to enable marketing and sales strategies to each customer segment and maximize overall business value

EDUCATION & EXPERIENCE

Bachelor's degree in Marketing, Economics, Communication, Business, or related discipline with four (4) or more years of experience in all aspects in the development and implementation of strategic product marketing; its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc. Experience defining and driving multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.
- (OR) Associate's degree in Marketing, Economics, Communication, Business, or related discipline with six (6) or more years of experience in all aspects in the development and implementation of strategic product marketing; its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc. Experience defining and driving multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.
- (OR) High School Diploma/GED with eight (8) or more years of experience in all aspects in the development and implementation of strategic product marketing; its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc. Experience defining and driving multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.

Why should you join our team?

At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.

What we offer:

Competitive compensation packages
Medical, Dental and Vision
401k with company match
Paid parental leave
Up to 13 paid Holidays
Paid time off
Educational Assistance Program

Diversity, Equity & Inclusion:

We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don't discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capABLE, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.

All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.