Job Summary
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Based at the Comcast headquarters in Philadelphia, Pennsylvania, the Manager, Retail Marketing Execution will be responsible for managing the Retail go-to-market execution of all in-store marketing and merchandising initiatives across all formats of Xfinity Retail stores. Reporting to the Director of Retail Marketing Execution, this position will support the business strategy and goals by driving the in-market implementation of all in-store marketing including print signage, digital signage, digital engagement creative and experiences, merchandising programs, and leading defined projects supporting the execution of store resets and go-to-market execution through communications and training materials. This candidate will play a very important role within the Xfinity Retail in-store marketing and merchandising go-to-market execution process. Candidate must be an experienced professional with strong strategic-thinking ability, a proven track record of executing high-impact retail communications and experiences, and an exceptional project manager. This role will partner with key business leaders and cross-functional stakeholders across the enterprise to help transform and implement world-class retail experiences. Candidate must be able to collaborate and influence cross-functional teams, creative agencies and internal stakeholders, and possess the ability to multi-task high level projects. Strong experience in retail store marketing, merchandising, and project management is required.Job Description
Core Responsibilities
Manage and execute all in-store retail marketing campaigns to support our retail marketing communications strategy and plan of record for all new and existing Xfinity stores
Develop and manage print creative tactical lists and ship lists for all retail marketing programs, new store openings and remodels, and key initiatives for store planogram planning, internal go-to-market team, and print production partners
Oversee all digital signage content deployment and playlist management across all stores in partnership with key internal partners
In partnership with the retail sales organization and retail merchandising team, assist in the marketing and positioning of 3rd party merchandise, and support the promotional plan of record to drive sales
Manage projects and processes including campaign production timeline development, print creative tactic matrices, production and installation schedules and timelines, store reset schedules and trackers, and new/remodel store marketing and merchandising production and installation schedules
Manage and develop Sr Specialist, Retail Marketing and Merchandising direct report
Collaborate with field marketing and merchandising teams, product marketing teams, and retail store teams
Support store planogram development and updates across all stores
Assist with select grand openings and region store marketing as needed
Manage production budget-related activities
Manage print management vendor partnerships
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Retail Marketing; Marketing Execution; Marketing
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
