At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.-Position Overview & Outcomes:We are seeking a dynamic and experienced Sr. Manager, Digital CRM Operations to optimize and streamline our digital marketing processes, technology, and data-driven initiatives. This role is responsible for ensuring the efficiency of campaign execution, enhancing marketing technology stack capabilities, and driving data integrity and compliance. The ideal candidate is process-driven, analytical, and experienced in managing marketing automation, operations, and cross-functional collaboration.Key Responsibilities:Marketing Technology & Automation Management- Oversee the selection, implementation, and optimization of marketing technology tools (CRM, ESPs, CDPs, marketing automation platforms).
- Ensure seamless integration between marketing systems, data platforms, and analytics tools.
- Manage workflows and automation to improve campaign efficiency and scalability.
- Train teams on best practices for leveraging marketing technology.
- Evaluate and implement new tools and technologies to enhance marketing performance.
- Campaign Execution & Process Optimization
- Develop and implement standardized campaign execution processes to improve efficiency and reduce errors.
- Manage timelines, resources, and workflows for email, push, paid media, and other digital marketing campaigns.
- Oversee creative asset development processes, ensuring alignment with brand and messaging standards.
- Coordinate A/B testing and optimization efforts to improve engagement and conversion rates.
- Support marketing teams with audience segmentation and targeting strategies.
- Identify bottlenecks in marketing processes and implement solutions to improve effectiveness.
- Cross-Functional Collaboration
- Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives.
- Work with creative, content, and digital teams to streamline asset creation and campaign execution.
- Partner with sales and customer support teams to align marketing initiatives with customer needs.
- Manage relationships with external vendors and agencies supporting digital marketing efforts.
- Compliance & Best Practices
- Ensure marketing campaigns comply with data privacy laws and industry regulations.
- Maintain deliverability best practices for email and messaging platforms.
- Stay up to date on digital marketing trends and best practices, ensuring the team remains innovative and competitive.
- Budget & Resource Management
- Oversee the marketing operations budget, ensuring cost-effective use of tools and resources.
- Forecast resource needs and allocate marketing operations staff accordingly.
- Assess the ROI of marketing initiatives and technology investments.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 7+ years of experience in marketing operations, automation, or campaign management.
- Hands-on experience with marketing automation tools, CRM platforms, and analytics software.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Proven track record in optimizing marketing workflows and campaign execution.
- Experience managing cross-functional teams and collaborating with key stakeholders.
- Understanding of data privacy regulations (GDPR, CCPA) and marketing compliance standards.
- Strong project management skills with an ability to prioritize and manage multiple initiatives.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California : [Min Range Zone 3-Mid Range Zone 1]
Connecticut and New York: [Min Range Zone 3-Mid Range Zone 2]
Colorado, Illinois, Minnesota and Washington: [Min Range Zone 3-Mid Range Zone 3]
Nevada: [Min Range Zone 4-Mid Range Zone 2]
Maryland and New Jersey: [Min Range Zone 2-Mid Range Zone 2]
Hawaii : [Min Range Zone 4 - Mid Range Zone 4]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.
This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.
This position will accept applications on an ongoing basis until filled.
