Our client, a well-known university, is looking to bring on a Marketing Specialist to support one of their campuses in the Pacific Northwest. This is a temp-to-perm opportunity requiring 2 days/week in the office. 

As Marketing Specialist you will be responsible for creating, deploying, tracking, and measuring integrated marketing strategies for degree program and audience-specific initiatives. Strategies must drive and support annual enrollment goals, increase awareness, and contribute to the overall success of the university. Plans incorporate an integrated mix of appropriate tactics and media, such as digital advertising, content marketing, organic social, website, and email marketing. The Marketing Specialist will also work closely with campus and Boston-based units to support the equity and community development within the market.

The Marketing Specialist reports into the Director of Marketing and works in collaboration with Enrollment Marketing and Admissions teams, network stakeholders, the Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.

Key Responsibilities:

• Define the overall enrollment marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across the University's portfolio of degree programs offered in Seattle
• Develop and manage execution of enrollment marketing plans through effective project management and collaboration with central marketing and creative teams.
• Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
• Work collaboratively with the global marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.
• Build and maintain relationships with internal and external university partners and manage any local marketing vendors.
• Utilize marketing automation tool (Slate) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
• Work closely with local graduate recruiter to develop and execute on high fidelity enrollment engagement strategies.
• Partner with campus-based community and business development leads to successfully launch and maintain equity development initiatives within the Seattle region.
• Effectively manage the assigned regional enrollment marketing budget for assigned degree programs, disciplines, and initiatives.
• Manage content strategy and execution for local websites and social media channels for the campus.

Qualifications:

• Regional marketing experience specific to Seattle, including understanding of regional demographics and local media.
• A minimum of 3 years experience in marketing; higher education experience a plus.
• Demonstrated success in developing and implementing integrated marketing strategies. 
• Working knowledge and experience with a marketing automation tool and CRM tool a plus (Slate and Salesforce experience preferable but not required)
• Strong project management skills.
• Understanding of key marketing analytics including conversion rates and optimization.
• Experience with management of marketing budget.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

cornelia.wolcott@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CW6-1843044 -- in the email subject line for your application to be considered.***

Cornelia Wolcott - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 03/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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