The Digital Content Creator at the MFAH will step into a high-profile, fast-paced position at one of the largest art museums in the nation. We are looking for the right mix of content strategist and creative junkie who will help bring MFAH exhibitions, activities and events to life on social media and on branded emails. Work with a team of enthusiastic "doers" and contribute to producing goal-oriented content and amplifying it through paid and other forms of media.

The Content Creator is expected to be a savvy professional in the digital marketing world who will develop a confident and distinct tone for the MFAH social media. The creator must understand that both the art world and social media can be complex landscapes that need careful handling and tending. This position requires a candidate with a flexible schedule who can be constantly watchful of social media developments.

Responsibilities

          Content Creation – Social Media

• Develops content for organic social across all Museum platforms, including multiple accounts on Facebook, Instagram, YouTube and Vimeo.
• Writes and develops posts to engage consumers, and produces reels, videos and images to go with posts. We are looking for intriguing and interesting content that represents the MFAH brand.
• Identifies viral trends on social media and partners with colleagues to quickly take advantage of those moments.
• Works with Advertising Manager to develop paid social direction, tone and content.
• Develops a pipeline of social content to ensure consistently engaging content that reflects our brand voice, resonates with target audiences, and reinforces key messages.
• Frequently attends events or spend time on campus to create custom content. The right person will be comfortable interacting with guests and capturing special moments, complete with names, story lines, and approvals for posting.
• Covers Glassell School of Art, Bayou Bend and Rienzi (two house museums) in original ways.
• Gains approval of content with the executive office, curatorial, images rights, or relevant departments as needed.

          Organization Across Platforms – Social Media

• Organizes daily social media and content calendar for Facebook, Instagram, YouTube and Vimeo, including scheduling and posting.
• Regularly communicates with other departments to develop fresh content and handle requests for social media, including Curatorial, Membership, and Learning and Interpretation.
• Works with Marketing team to schedule plans for rolling out communication in a coordinated fashion across press, website, email, and social.
• Oversees social media analytics to constantly optimize social media performance.

          Content Creator Program

• Identifies and builds relationships with strong content creators in the Houston area.
• Works with Advertising Manager to weave content creators into promotional plans.

           Email Production

• Working with the Email Marketing Associate, produces branded emails on behalf of the MFAH. Integrates into the email production process and learns the Museum’s email software system, contributing regularly to creation of emails.
• Contributes to email production by tagging lists and emails correctly, inserting images and videos into software, and writing copy that is engaging.
• Seeks approval through the established process, and sends emails according to production schedule.

          Monitoring the Social Media Landscape

• Stays on top of developments regarding social media platforms, both those the Museum currently uses and others that are not used, identifying opportunities for new adoption, beta testing, and strategic shifts.
• Monitors current events and controversial topics on social media that might apply to the Museum, and advises the Marketing team and executive office on developments.
• Monitors comments on MFAH platforms, and determines appropriate response.
• Develops an “always-on” sense of monitoring social media and arranging in advance for colleagues to cover during absences.

Skills, Knowledge and Abilities

• Tech-savvy, with demonstrated expertise in digital communications
• Excellent writing and editing experience, with a mastery of storytelling
• Proficiency with video and photo editing, with an eye for bright, inspirational, and engaging imagery
• Deep passion and interest in art and culture, with a developed understanding of the art world
• High EQ skills, with the ability to work well with leadership, colleagues, guests, and influencers
• Ability to meet demanding deadlines, manage multiple projects at once, and interact with a broad variety of internal departments and external entities
• Ability to prioritize with little supervision
• Strong aptitude and experience with various software design and application tools such as Photoshop and Illustrator and with various Microsoft Office products
• Strong understanding of best practices, metrics and analytics to help form opinions and recommendations
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

Education and Experience

• Bachelor's degree in related field preferred OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
• 5+ years related work experience, including in the fields of marketing, journalism, or social media.  
• 2+ years in a social media lead role, directly responsible for executing strategies, creating tactics and evaluating results
• Advertising experience is preferred but not essential

Equal Opportunities for All

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.