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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good!
Job Description:
WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
WHAT YOU NEED TO KNOW (Job Overview):
Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.
Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.
WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):
- Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials. Respond to local media inquiries and provide Red Cross approved information, as appropriate. May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.
- Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division. Experience conducting training in media relations and crisis communications is preferred. Experience deploying to disaster response events is preferred.
- Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms. Experience in developing content, to include written messages, photos, videos/video editing is preferred. Experience with Sprout Social is preferred.
- Marketing Support: Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central, our internal brand-approved marketing asset platform. Experience with content management systems such as Constant Contact and websites is preferred. Experience working with templated marketing materials is preferred.
- Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team. Experience with selecting volunteers, coaching/training volunteers, managing volunteers, and ensuring volunteers remain engaged is preferred.
- Coordinate cross-functional resources for the development and delivery of marketing programs. May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.
WHAT YOU NEED TO SUCCEED (Minimum Qualifications):
- Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
- Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.
- Management Experience: N/A
- Skills & Abilities: Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Familiarity with Adobe Content/Editor and video editing software preferred. Ability to work on a team and independently. Fluency in Spanish is preferred.
- Travel: May require 10% - 25% travel.
*Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
PAY INFORMATION: The salary range for this position is (CA): $68,640 - $70,012
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.
BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition
Apply now! Joining our team will provide you with the opportunity to make a difference every day.
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.
Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
To view the EEOC Summary of Rights, click here: Summary of Rights
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